Marketing without fingerprints
Maker's Mark president & CEO Bill Samuels Jr. describes an elaborate plan focused on one influential person who helped launched the company into the stratosphere of recognition.
Samuels also discusses the reasoning and practice behind the Maker's Mark concept of "marketing without fingerprints."
Click to listen now:
Show length: 35:59
Show topics
0:00 - Interview with Maker's Mark president/CEO Bill Samuels Jr.
30:10 - Commentary on "marketing without fingerprints"
Mentions:
Maker's Mark website
Maker's Mark Distillery, oldest continuously operating distillery that is a National Historic Landmark
Maker's Mark Ambassador program
"Markets are conversations"
AT&T's $1 billion advertising campaign
Previous podcast about IZZE
Podcast hosting provided by Conference Calls Unlimited
Hey, where are you guys? We need more CCP! :)
Posted by: Aaron | February 16, 2006 at 08:10 PM
Very interesting site I congratulate
Posted by: Cell | July 31, 2006 at 05:39 AM
Honestly this was probably the best podcast I've ever heard. A great story and you guys got out of the way and let Samuels tell it, and then gave your opinions.
The 'A-Team Plan' was classic ;)
Posted by: Mack Collier | October 26, 2006 at 02:21 PM
Hey I just got turned on to your podcast and have been catching up from Episode one. Today I noticed the most recent podcast is from January??? What gives? Please bring us more podcasts before I run out of episodes to listen to!
-L
Posted by: Leon | November 22, 2006 at 02:52 PM
We're here, it's just that we're thinking about assembling a "season" of podcasts. The way we like to do them requires a good deal of work.
In the meantime, thanks for the kudos!
Posted by: Ben McConnell | November 26, 2006 at 10:56 PM
Wow... that was a long spam comment. Good podcast though, I like this take on marketing. The company will do well under his leadership I think.
Eric
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Posted by: Jeb Archer | April 20, 2008 at 04:48 PM