Church of the Customer Blog
« Influence 2.0 | Main | While Comcast was sleeping »
June 19, 2006
Influence 2.0
The influential Web 2.0 meme has spawned Influence 2.0.
It's a new model being proposed by Jim Nail and the folks at Cymfony, an analytics company that measures and interprets consumer-generated and traditional media.
Cymfony has produced a white paper on the subject, but they show how to eat their own dogfood: The white paper is considered to be a first draft, and the marketing community is welcome to contribute to it via a wiki.
[Transparency note: Jim and I both sit on the board of WOMMA.]
Other blogs that reference Influence 2.0:
» Customers Participate When They Feel Like It from The Scratching Post
One of my favorite business blogs, the Customer Evangelists, has a post talking about a new model for customer feedback based on using the web. I'm going to try to apply this to blogging in particular. [Read More]
» The value of online buzz from The New Marketing
The Church of the Customer Blog has a post about putting Mentos into Diet Coke.
I read... [Read More]
» The value of online buzz from The New Marketing
The Church of the Customer Blog has a post about putting Mentos into Diet Coke.
I read... [Read More]
» The value of buzz from The New Marketing
The Church of the Customer Blog has a post about putting Mentos into Diet Coke.
I read... [Read More]
» The value of buzz from The New Marketing
The Church of the Customer Blog has a post about putting Mentos into Diet Coke.
I read... [Read More]
» Influence 2.0 from
It's a new model being proposed by Jim Nail and the folks at Cymfony, an analytics company that measures and interprets consumer-generated and traditional media. [Read More]
» "Influence 2.0" ? from Frontline Leadership TRENDS
A New Customer Model Idea The Church of the Customer Blog which is all about word of mouth, customer evangelism and citizen marketers highlighted the topic of Influence 2.0. They use a chart to compare traditional marketing influences (1.0) with [Read More]
» "Influence 2.0" ? from Frontline Leadership TRENDS
A New Customer Model Idea The Church of the Customer Blog which is all about word of mouth, customer evangelism and citizen marketers highlighted the topic of Influence 2.0. They use a chart to compare traditional marketing influences (1.0) with [Read More]
