Church of the Customer Blog
« K.C. radio station dials up citizen marketers | Main | links for 2006-04-20 »
April 19, 2006
K.C. radio station dials up citizen marketers
98.9FM The Rock, an Entercom radio station, is offering listeners $20,000 to create a TV commercial.
So far: 350 entries, including lots of babies, grandmas and mullets. Thankfully, the mullets are not on the babies or the grandmas. Well, not yet.
The station is also letting listeners vote for their favorites. Two good ideas for creating listener ownership.
A lot of the commercials aren't pretty, but that's the idea.
(Via Adrants)
Other blogs that reference K.C. radio station dials up citizen marketers:
» When You Let the Customers Do the Marketing from Alternative and Internet Marketing - hosted by Ariel
98.9 The Rock! solicited videos from their listeners for their next TV ad and people are now voting for the best.
... [Read More]
