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April 18, 2006
Dupont commits to only ethical word-of-mouth marketing
DuPont just became the first Fortune 100 company to endorse the Word of Mouth Marketing Association (WOMMA) Code of Ethics, making it applicable to all their employees and vendors worldwide. DuPont gave their "full endorsement" and announced they will only engage WOM services firms if they adhere to the Code. See the announcement here.
Nice to see DuPont putting a stake in the ground against deceptive stealth marketing.
If you are interested in more on the WOMMA ethics code, there is a free teleconference on WOM Ethics ("A Practical Guide to Doing it Right") is scheduled for tomorrow (Wednesday, April 19) at noon ET. Call 512-225-3050 and enter passcode 772541#. Full details are here.
[Disclosure: Ben and I sit on the WOMMA advisory board.]
Other blogs that reference Dupont commits to only ethical word-of-mouth marketing:
Thanks for the support. I believe that aggressive and volunatary adoption of the WOMMA Code of Ethics for WOM Marketing by marketers, bloggers and WOM services providers will go a long way toward not only protecting the long-term integrity of Word of Mouth as a marketing practice but also the integrity of Consumer Generated Media in general.