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February 09, 2006
Why transparency matters Pt. 2
The names of those individuals whom we solicit opinions from are not made public in order to assure the quality and honesty of feedback from consumers. Furthermore, we take this precaution so that they, the enthusiast, are not barraged by individuals inquiring about participating.
That's a puzzling position. If I were Nvidia, I couldn't imagine a better scenario than having my customers barraged by individuals asking for their opinion about my products. A free and open platform for informed customers to share their opinions with fellow customers and prospects creates an environment for authentic word of mouth.
The preponderance of technology-oriented community sites like ShackNews, where opinions about products from companies like Nvidia are shared quickly and passionately, underscores the importance of a transparent evangelism program.
Not to pick on AEG, which finds itself suddenly caught in a word-of-mouth whirlwind, but they would do well to openly talk about all of this on their blog. After all, if they're doing superlative (and ethical) work, these new in-bound links should be a windfall.
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Just an observation, but the AEG "blog" is anything but. More like a PR page if you ask me.
I just don't think they get it.