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January 05, 2005
The rise of the blog
Pew released figures Tuesday about American usage of blogs. Here are some snapshot statistics to share with your chief marketing officer in bolstering a case for creating a company or employee blog:
- 8 million American adults say they have created blogs
- Blog readership jumped 58% in 2004 and now stands at 27% of internet users
- 5% of internet users say they use RSS aggregators or XML readers to get the news and other information delivered from blogs and content-rich Web sites as it is posted online
- 12% of internet users have posted comments or other material on blogs
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Is anyone offering suggestions for how a service oriented business can develop new clients, and appeal to exising clients, through a blog. Or, in my case, several blogs!
Blogs are an ideal format to provide clients and prospects a backstage pass to the inner workings of your industry and your process. Napsterize your knowledge and watch how what you share spreads virally to people seeking what you offer!