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May 06, 2004
What Would Seth Do?
Johnnie Moore has a Sethually Transmitted Disease, having caught an Ideavirus from his peers, and is now a certified Sethaholic. [For the uninitiated, Seth is marketing guru Seth Godin.]
I will admit to also being "Sethanized" like my good friend John Porcaro. The critical thinking and strategic insights residing within that beautiful bald head are mesmorizing.
Lately, when I've been stuck on what course of action to take on a project or new idea, repeating four words is extremely helpful. I say to myself....
What Would Seth Do?
In fact, wouldn't we encourage more critical marketing thinking among our co-workers if we all walked around wearing this?

Other blogs that reference What Would Seth Do?:
» Sethanized from John Porcaro: mktg@msft
Ben McConnell is right. Johnnie Moore hits the nail on the head. Sethaholism is an addiction. Consider me Sethanized. [Read More]
» eMarketer - Sethanized by Free Prize Inside from Dana's Blog - Internet Marketing and Sales Technology Ideas From the Trenches
David Berkowitz of eMarketer conducts an Interview w/ Seth Godin on his latest book, Free Prize Inside. BTW - Don't forget to check out the Business Blog Book Tour today, May 14th, featuring Seth and his new book at Thinking by Peter Davidson. If you'v... [Read More]
» mac jelenleginél címkék támadásnak es korlátozható hatásai from ferencblog
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I hope you sent this to Seth ;) Nothing like knowing when you are personally marketed.
Anne
Oooh, I know this one!
He would dictate a manuscript over a span of serveral months by way of the late Jane Roberts.
I enjoy reading through this informal place. I will surely visit you again to see if anything new appears on it.
Good luck for the future.
I love your site. It´s really a pleasure to read through all this interesting stuff and it home.

